AI Writing Tools Are Great… But They’re Not Perfect
Most industries use artificial intelligence (AI) to enhance their products or services. But for blogs, it’s the other way around: you need a professional human writer to enhance anything AI writes.
Blogs are all about your customers. Your human customers. They provide information that builds trust between them and your brand, and this trust leads to buying decisions. ChatGPT or other AI writing tools, on their own, no matter how good the inputs are, are merely machines trying to write for a human. And they come up short.
Google and other search engine results pages (SERPs) know that AI doesn’t write well. That’s why they haven’t changed their criteria for ranking. That’s also why they don’t penalize content created by AI. All Google cares about is Google. So if your content answers what their customers (aka anyone typing a query in their search bar) are looking for, Google will rank it, written by AI or not.
In a nutshell, Google ranks well-researched, cited, linked, SEO-keyword-focused blogs that answer human queries and are interesting and informative to readers. In other words, your blog has to show that your business has experience, expertise, authority, and trustworthiness (E.E.A.T.). Here’s what Google themselves have to say about AI:
AI writing tools like ChatGPT, by themselves, are not good enough to give your business E.E.A.T. and keep readers engaged long enough to click a CTA (call to action). You owe it to your customers and clients to have a professional writer provide the human connection they want and need.
You Can’t Have a Successful Online Business Without Blog
Blogs are like the highways that tie your business to the rest of the world, aka your potential clients and customers. They point customers to your business, give them the information they need to make a buying decision, and build trust.
- Websites with blogs have 434% more indexed pages.
- Blogs provide websites with 97% more links.
- Blogging can double email traffic by 50%.
- Blogging results in 67% more leads than websites without blogs.
Populating your website with high-quality blogs can enhance your business’s visibility because they directly influence a higher on Google. This increased ranking not only boosts your organic traffic but is also vital for building a sustainable online business and driving significant growth.
Google looks for adequately researched, well-written, and linked blogs with keywords demonstrating E.E.A.T.
Successful Blogs Balance Speaking to Humans and SERPs
If you want to get traction from your blogs, they have to be written for both humans to read and SERPs to rank. That means engaging, informed, and interesting copy for humans to read, but also packed with keywords and sub-keywords for Google to rank it.
Elevate Your Brand with Blogs That Rank and Engage
To grow your business online today, you must compete for clicks, read time, likes, shares, and conversions with the rest of the internet. You need to stand out in a sea of competition somehow. ChatGPT is new and shiny, but it’s not the answer you need to rank higher on Google and get the visibility you need.
At GT Creative Inc., we specialize in crafting SEO-optimized blog posts that not only rank on Google but resonate with readers. Our focus is on creating content that’s not just search-engine friendly but also rich in value, readability, and engagement.
Here’s What You Get:
- SEO-Optimized Content: We meticulously crafted our blogs with SEO best practices to ensure top rankings on search engines, driving organic traffic to your site.
- Engaging and Readable: We believe in writing content that captivates. We structure our blogs for easy readability, keeping your audience engaged from the first word to the last.
- Informative and Relevant: Each blog is a treasure trove of information tailored to educate, inform, and inspire your target audience, turning readers into loyal customers.
- Target Audience Focus: We dive deep into understanding your audience, and creating content that speaks directly to their needs, interests, and pain points.
AI writing is here to stay. However, professional writers are still needed to correct the mistakes they make, improve their tone, and make them more digestible for human readers.
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