Welcome to my portfolio.

I have experience in both content creation and digital marketing, so my portfolio reflects both skills.

If you would like to see my Digital Marketing portfolio, click here.

To view my resume, click here.

On this page, I have included some examples of my work in other areas besides this website. You can also read my blog page for GT Creative here.

You should know that I mostly ghostwrite work for other companies that immediately become their property. Therefore, I will not be publically listed as the author, even though I wrote it.

Through my clients at GT Creative, I have extensive experience writing in various industries, including, but not limited to:

  • Real Estate
  • Health (Mental and Physical)
  • SEO
  • Software
  • Sports
  • Business

Also, here is a letter of recommendation from the interim Chief of Staff at my last job, AutoGrow.co. AutoGrow.co, now Growbo, offers all-in-one digital marketing services to companies looking to grow their business. Each service is broken down and completed by a specialist, such as a copywriter, graphic designer, project manager, etc. I was a senior copywriter for two years.

Digital Marketing Work and Writing Samples

Currently, I am working with two businesses on their digital marketing.

For Cromie Contracting, I am handling all of their social media, blog writing, and website content.

For IPOP, I am doing their email marketing, social media marketing, blog writing, and outreach.

I am starting on the ground floor with both businesses and helping them reach new customers and heights.

Writing Samples

SEO Websites That Rank

Part of GT Creative is owning and operating websites with my business partner. Obviously, my role is to write blogs that are informative, engaging, and contain all the proper keywords so they rank on SERPs.

Through creating, operating, and improving the sites listed below, I have learned that content creation is more than words on a page — it’s about having the right words written for the target audience first and Google (or other SERPs) second. It’s a delicate balance, but one that I excel at.

I have (with the help of my business partner) taken several websites from DR 0 to DRs in the 40s and higher in less than three months.

To get backlinks for these sites (and raise its DR faster), I have written hundreds of guest posts that follow the host’s guidelines and rarely get sent back for major revisions.

I optimize all my blogs for SEO using SurferSEO or Neuron, so they rank on Google. Here are the websites:

My Links

If you are looking for more samples of my writing, click the links below, or visit my clients’ websites listed on my Testimonials page.

AutoGrow’s Clients That I Have Written For

During my time at AutoGrow, I ghostwrote for hundreds of clients, including many types of content for AutoGrow’s various clients over the years, including:

  • Emails (most commonly 3, 5, and 7-email sequences)
  • Lead magnets
  • Landing pages
  • Video scripts
  • Booking, pricing, and thank you pages
  • Homepages
  • Facebook, Google, LinkedIn, and IG ads, exit pop-ups, and text messages
  • Blogs of all lengths
  • Used SEO for all content

Here are some clients I have written for through my time at AutoGrow.

Blogs

Here is a quick sample of some blogs I wrote.

Why Being a ‘Credit Card Deadbeat’ is Your Path to Financial Freedom

In the financial world, being called a ‘deadbeat’ by credit card companies is surprisingly good.

This term, usually with a negative connotation, is a badge of honor in the context of credit management. It refers to individuals who pay off their monthly credit card balances, avoiding the accumulation of interest. This practice is vital to maintaining financial health, especially in an era where credit card debt is a common burden.

Should you pay off your credit card every month?

It’s a question many grapple with because of conflicting advice and the constant barrage of credit card offers.

This blog seeks to clarify why paying off your credit card regularly is not just a wise decision but essential for long-term financial well-being. Here, we’ll uncover the impact of credit card debt and the benefits of being a ‘credit card deadbeat.’

By understanding the true cost of minimum payments and the lure of increasing credit limits, you’ll see how avoiding these traps can lead to greater financial freedom.

The Reality of Credit Card Debt

The landscape of credit card debt in America paints a concerning picture. According to a survey by J.D. Power, approximately 51% of Americans carry over their monthly credit card balances. This behavior, even though it is now standard practice, can actually lead to a cycle of debt that’s hard to break free from.

And it’s exactly what credit card companies want.

In the last ten years or so, credit card debt has not just grown; it has soared.

Source

This uptick is not merely a reflection of consumer habits but intertwines with broader economic challenges. If you haven’t noticed, interest rates are much higher these days. High interest rates, a direct consequence of this rising debt, among other things, are making it increasingly difficult for consumers to keep their financial heads above water.

The Cycle Continues

The impact of all this debt goes beyond just numbers. It affects real lives, with more and more Americans and Canadians finding themselves strapped under the weight of their credit card balances. Plus, the situation is exacerbated by current economic conditions. Interest rates are predicted to remain high, meaning that purchases, whether essential like groceries or significant like homes and cars, will continue to be more expensive to finance for the foreseeable future.

Case in point: A report from the U.S. Bureau of Labor Statistics. They found that food prices alone have risen 3.7% from September 2022 to September 2023.

Source

Eggs, margarine, butter, and flour (staples in many foods in many cultures) were hit the hardest, as well as gasoline and fuel oil.

Source

These mounting costs of necessary items, alongside the pandemic’s economic aftershocks, have left many in a precarious financial position. After all, people need food to feed their families and gas to get to work.

If You Didn’t Get a Raise, Then You Put It On the Card

Many people are on a tight budget. The sudden increase in the prices of necessary items means people have to put those items on a card instead of paying on debit or in cash and hoping they have enough at the end of the month.

While some struggle to keep up with their credit card bills, others maintain a balance despite having the means to pay it off, often due to misconceptions about credit scores and history.

However, understanding the scale and implications of credit card debt is the first step in managing it effectively. As we look at these numbers and trends, paying off credit card debt becomes increasingly apparent, especially as our economy continues to pressure people’s finances.

So, not only is becoming a credit card deadbeat a smart financial strategy, but it’s also a necessary step for long-term economic stability.

Source

What is a Credit Card Deadbeat?

The term ‘credit card deadbeat’ might initially strike a chord of negativity (no one wants to be called a deadbeat…). Still, in the financial world, it’s actually a term for savvy money management.

A credit card deadbeat pays their credit card balance in full every month. This practice ensures they don’t accrue interest on their purchases, effectively using the credit card as a tool for convenience rather than a source of ongoing debt.

Credit Card Companies Don’t Want You Paying Off Your Debt

In the eyes of credit card companies, deadbeats are less desirable customers. Why? These companies make a significant portion of their profits from interest and late fees, which are not incurred by those who clear their balances regularly. By paying off their balance monthly, deadbeats avoid these extra charges, making them financially astute but less profitable for credit card issuers.

This label, therefore, is one that financially prudent individuals should aspire to. Being a credit card deadbeat means controlling your finances, avoiding unnecessary expenses, and maintaining a healthy credit score. It’s about making the credit card work for you, not the other way around.

In other words, this is one instance where it pays to be a deadbeat.

Source

Debunking Myths About Credit Card Usage

One of the most pervasive myths about credit cards is the belief that carrying a balance improves your credit score. This misconception leads many to think they’re boosting their creditworthiness by not paying off their cards each month.

However, this is far from the truth.

How Do You Get a Good Credit Score?

As calculated by major bureaus like Equifax, Experian, and TransUnion, credit scores factor in several elements, but carrying a balance is not a direct contributor to a higher score. Here are the factors that affect your credit score and their weighted percentage:

  • Payment history (35%)
  • The amount owed vs. available credit — credit utilization ratio (30%)
  • Length of credit history (15%)
  • New credit (10%)
  • Credit mix (10%)

Payment history, which accounts for 35% of your FICO score, is the most significant factor. This includes timely payments, which show lenders your reliability. Maintaining a balance doesn’t enhance this aspect of your score; instead, consistently paying off your balance does.

Another crucial element is your credit utilization ratio, which makes up 30% of your score. This ratio measures how much of your available credit you’re using. Lower utilization (keep it below 30%) is generally better for your score, and consistently carrying a high balance can harm this ratio. Therefore, paying off your balance can actually benefit your credit score by keeping your utilization low.

Source

Use Your Card, But Pay It Off

In short, the best strategy for credit card use and a healthy credit score is simple: use your card but pay off the balance in full each month. This approach avoids unnecessary interest charges and aligns with responsible credit management, bolstering your credit score over time.

The Cost of Paying the Minimum (Or Not Paying It Off Entirely)

Paying only the minimum on your credit card might seem like a relief to your monthly budget, but it’s a deceptive practice that can cost you dearly in the long run. This approach leads to prolonged debt and an accumulation of interest that far exceeds the original purchases.

Once the Interest Starts…

If you do not fully pay off your credit card balance, the dreaded interest starts. And once you begin down this path, it’s tough to get off. Since your expenses probably aren’t decreasing, you will owe the same amount next month, plus the balance from last month, plus the interest on the balance you didn’t pay off.

And the interest adds up quickly and amounts to a lot.

For instance, consider a credit card balance of $1,000 with an 18% annual interest rate. If you only make the minimum payment of 2% of the balance, paying off this debt would take over eight years, accruing more than $800 in interest — almost equal to the original amount. This example illustrates how minimum payments can transform a manageable debt into a long-term financial burden.

It Also Affects Your Credit Score

Such a strategy also negatively impacts your credit utilization ratio, a critical factor in determining your credit score. When you carry large balances relative to your credit limit, high utilization can signal to lenders that you’re over-reliant on credit. This perception can lower your credit score, making future borrowing more difficult or expensive.

By paying only the minimum, you’re not only prolonging your debt and paying more due to accumulated interest but also potentially harming your overall credit health.

The long-term financial implications are clear: what seems like a small, manageable payment can spiral into a significant financial challenge.

Source

What Credit Card Companies Are Doing

Credit card companies thrive financially when consumers maintain a balance on their cards. Their profitability is closely tied to the interest and fees generated from users’ debt. It’s essential to be aware of the tactics they use to encourage spending:

Increasing Credit Limits

  • Often presented as a reward for good financial habits.
  • Aimed at tempting customers to spend more.
  • Higher spending can lead to balances that are not paid off monthly, increasing interest earnings for the company.

Compounding Interest

  • Small balances can quickly grow due to interest.
  • This leads to a more significant financial burden over time.

Understanding these strategies is crucial for responsible credit card use. While a higher credit limit can positively impact your credit score, it’s important to remember that credit card companies benefit most when you carry a balance. Being mindful of your spending and credit card use is critical to avoiding falling into a debt trap.

Source

Strategies to Pay Down Debt

OK, so how do you become a credit card company deadbeat (remember, that’s the goal)?

Effectively managing and paying off credit card debt requires a proactive approach. Here are some practical strategies to help you take control of your financial situation:

  1. Create a Budget:
    1. Track your income and expenses.
    2. Identify areas where you can cut back.
    3. Allocate extra funds towards paying off credit card debt.
  1. Debt Snowball Method:
    1. Focus on paying off the smallest debt first while maintaining minimum payments on others.
    2. Once the smallest debt is paid off, move to the next smallest.
    3. This method creates momentum and a sense of accomplishment.
  1. Debt Consolidation:
    1. Combine multiple debts into a single loan with a lower interest rate.
    2. Simplifies payments and can reduce overall interest costs.
  1. Balance Transfer Credit Cards:
    1. Transfer high-interest credit card debt to a card with a lower interest rate.
    2. Take advantage of introductory 0% APR offers, but be mindful of transfer fees and the rate after the introductory period.
  1. Cutting Unnecessary Expenses:
    1. Reduce or eliminate non-essential spending.
    2. Use the savings to pay down debt.
  1. Seek Professional Advice:
    1. Consider consulting with a financial advisor for personalized strategies.

Paying off credit card debt is not just about immediate relief; it’s about building a stable financial future. A strategic and disciplined approach, combined with the right financial tools, can make the journey out of debt faster and less stressful.

Conclusion

Embracing the label of a ‘credit card deadbeat’ is a wise financial strategy. It’s a testament to disciplined spending and smart debt management.

Remember, paying off your credit card monthly isn’t just a short-term fix; it’s a long-term approach to financial health. You’re paving the way to financial freedom by prioritizing eliminating high-interest debt. The better your plan and the longer you stick to it, the happier your life will be (financially, anyway).

Let this knowledge empower you. Each payment made in full is a step closer to a more secure financial future, free from debt constraints.


I Got “Furloughed” — Here’s What I Am Doing Next To Put Myself In the Best Position for Success

There are many reasons people lose their jobs one day. For me, it’s the economy and A.I. I got told that there wasn’t enough work for me right now, but when things pick back up, I can come back.

While that is excellent news if and when things pick back up, I also can’t sit around with my fingers crossed. I need to get paid!

If you’ve ever lost a job before, you know what I feel right now: a mix of uncertainty and excitement. On one hand, this could be an opportunity to find a better-paying job that fulfils me and allows me to live the life I want.

On the other hand, there is also the feeling of, “What if I can’t find a job, and I go broke, and I lose my apartment, and I become homeless?”

Photo by Jas Min on Unsplash

Granted, that’s the worst-case scenario, but the thoughts are there, and the mind is a dangerous place to be when you’re in a precarious employment situation. Sometimes, our thoughts spin out of control, and we go down a rabbit hole. That’s just human nature.

And I know what my head is telling me: “Go out there and apply like crazy and get a job right away before you starve!”

But that’s not the best course of action. If I apply for a bunch of jobs without taking the time to get prepared, then I am applying with sub-par materials. I am not giving myself a real chance — I am simply hoping that someone takes pity on me or picks my resume out of a hat.

Or worse, what if I get a job I don’t want and feel stuck in it for the next few years? It’s crucial to change your perspective, be rational, and look at this as an opportunity rather than some terrible situation I must escape as soon as possible.

What we want to do is take the panic, guesswork, and necessity out of the equation. We want to prepare, set goals, and put our best foot forward.

So, take a breath — four seconds in, four seconds hold, eight seconds out — and let’s examine how I stay positive, improve myself (and your resume), and put myself in the best position possible to get the job that I want and not end up back at my old job delivering mail.

Photo by Fabian Møller on Unsplash

What’s the first thing I have to have to survive this gauntlet of emotions?

Structure.

As I mentioned, a mind with nothing to think about will eventually turn to the dark side of any situation.

When we’re at work, we have things to think about, and we are getting a paycheck. In my experience, those two things alone are enough to live a half-decent life. Why? Because you get happiness and security.

Plus, your job provides you with the structure that you don’t think you need in life but you actually crave.

Another critical aspect of having a long and fruitful life is having a purpose. When we have something to get out of bed and do, we feel like we are contributing and life is worth living. The number one killer of people is retirement. So when you don’t have a job, those dark thoughts of, “What’s it all for?” come creeping in. Again, not the place we want to be.

Now that I no longer have my 9–5 job (I still have a side hustle that I am building, but it’s not big enough to go full-time yet), I have no structure when I wake up. And, like I said, an unstructured mind is a dangerous place.

The first thing my unstructured mind does is hit the snooze button. I can convince myself of anything, especially going back to sleep for an hour. That’s an easy sell. No work to clock into and nothing that can’t wait an hour? Then why not sleep in?

Photo by David Clode on Unsplash

The next thing that goes after I actually get up and get some coffee going is keeping focused in my apartment. I have all these things that are designed to keep my attention from what I should be focused on — TV, Alexa, newsletters, food, cleaning, laundry — anything and everything that is an automatic excuse not to be doing what I need to be doing is at my fingertips.

And the last thing that will go with an unstructured mind is my belief that everything will be alright.

The dark thoughts will start to creep in. If I keep aimlessly doing some work, not doing work, working half-assed on one thing and then putting it down, etc., then it’s much easier for my head to say that this is not working, that I should just give up and work in an Amazon warehouse (no offence to anyone who works there, but I’ve heard the horror stories).

So what is the answer?

Structure.

And getting out of my distraction-filled apartment for a few hours of uninterrupted work. At the very least, I can go back home, make some food, turn on the television for a bit, have a lovely evening with my girlfriend, and have some peace of mind that I did something to move forward today.

That’s enough to get up and do it again tomorrow.

If I have learned anything from being in recovery for six years, it’s that you need to put in the work one day at a time, and if you do, you will eventually get to where you want to be.

So, with that being said, let’s make a daily structure schedule that I can follow until I reach my goal.

Also, let’s make a goal: I will find a good-paying writing job that pays at least $30 an hour and gives me steady work throughout the week (I want a minimum of $ 2,000 on my paychecks after taxes). I will find this job before December 1, 2023. I will do this by following the structure I outline below.

Side note: I am a big believer in goals and manifestations. If you set goals for yourself, repeat them daily (either writing them down, saying them aloud, or telling a friend), and try to reach them, they will almost always come true. And with goals and manifestations, be realistic, but then go a bit higher, because why not? Could happen…

Make sure you create a S.M.A.R.T. goal whenever possible.

  • Specific
  • Measurable
  • Achievable
  • Realistic
  • Time-bound

As with how you will achieve your goal, the goal itself needs structure. Otherwise, your brain will find ways to weasel out of it and convince you to do something else (like watching TV).

How am I going to achieve my goal?

Well, I need to do the following:

  • Update and optimize my resume.
  • Create and perfect my portfolio.
  • Ensure my LinkedIn is current and contains relevant keywords to my ideal job (this is more important today than ever. If I were hiring someone, the first thing I would do is check out their LinkedIn profile).
  • Create a cover letter template with my relevant information that can be personalized to each company I apply for (I find fewer and fewer companies are asking for cover letters, but some still do. And if they do, make sure you provide one. If you don’t, I doubt your resume even gets looked at.).
  • Make a list of the best job search websites and keywords I want to use to find my ideal job (some websites are better than others, depending on what field you’re in — for example, you wouldn’t use LinkedIn to find a job in construction).

I have done all of these.

  • My resume is up-to-date and optimized with keywords.
  • I have a portfolio (right now, I just have a Google Doc with my sample work with the privacy settings on “anyone with the link” and “view only,” which means anyone can click the link and see my work, but they can’t edit it or destroy it.). Here it is if you want to take a look.
  • My LinkedIn is up-to-date and contains relevant keywords.
    • I also signed up for LinkedIn Premium (the cheapest one because that’s all I need right now) to help give me a bit of an edge over the countless other applicants. I have only used a few of the features so far (the A.I. editor was helpful; it cleans up the language, grammar, and spelling of everything on my profile so it reads perfectly), but it was recommended to me to do so, so I did.
    • You can also see who has viewed your profile (if you want to target the viewer for an application) and have three of your applications flagged as a job you really want (which, I assume, puts your application on the top of the pile, so to speak).
  • I have a cover letter ready to be changed to fit the company I am applying for.
    • With a cover letter, mention you have the qualifications the employer is asking for in the job ad. That’s what they are looking for. They want to know if you can help them. They don’t care that you like dogs and went travelling last year. Make it all about how you can help them.
    • Be diligent about ensuring all the little details are correct — both yours and the employers (I have sent in cover letters with the last company I applied for still on them, and, guess what — I didn’t get the job). Attention to detail is something all companies are looking for.
  • I am looking for copywriting and content writing jobs. Here are the job sites I am concentrating on:
    • LinkedIn
    • Indeed
    • Google
  • Besides working for one company, there is always freelancing (which I will set aside time next week to check out). Here are some websites: https://becomeawritertoday.com/best-freelance-writing-sites/
    • With freelancing, it will take some time to build up a client list, portfolio, or whatever the freelance site uses to grade its writers. Stick with it, and you could be making good money in time.

Photo by Souvik Banerjee on Unsplash

Alright, so now I am primed, set up, and ready to go.

Now, I need to set a schedule to ensure that I optimize my time and give myself the best chance of success.

  • 6:30 am: Wake up and get coffee going.
  • 6:30–7:00 am: Read my emails
  • 7:00–9:00 am: Go through my job boards and apply for jobs I want. (Note: I will apply for at least three jobs per day.)
  • 9:00 am — 12:00 pm: Go to WorkBC, the public library, or another quiet workplace. Write a blog (I must continue to write, no matter what it is), improve my resume, research and then participate in a writing class, work on a business plan — anything that is business-focused.
  • 1:00–3:00 pm: Write a blog for my side business.
  • 3:00–4:00 pm: Exercise (alternate between jogging and weights).
  • 4:00–6:00 pm: Shower, groceries, dinner, clean up, etc.
  • 6:00–9:00 pm: Pickleball, movie, hockey game, walk, hang out with my girlfriend, meeting, etc. — something other than sitting and worrying.
  • 9:00–10:00 pm: Wind down, prepare for the next day, read, and do a crossword puzzle.

We also need to keep to a schedule and take breaks. Work on one thing for 45 minutes to an hour, take a break, and then get back to it. When you work in longer blocks, your productivity and efficiency go down. And remember, we want to be as efficient and “perfect” as possible, so you are putting your best foot forward.

I mentioned some writing classes. Here are some that are around where I live and online.

So, now I have a structure, a plan, and a goal.

All I have to do now is follow it, and everything will happen as it should.

If you find yourself furloughed, laid off, fired, unemployed, or wanting something better, do yourself a favour and make a plan before you panic. I hope this article helps you in some way.

Also, leave me a comment about what worked for you to find a new job, any other job boards you found that worked, or anything else that tickles your fancy.


Email Sample

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